Typography

Handscript
Loose script can add a nice contrast to more familiar typeface options. Almost any attitude can be captured. See sample.

Customizing existing typefaces
Utilizing an established font and manipulating it for effect can produce strong results.
See sample.

Create custom type font
Occassionally, a typeface doesn't exist that best fits the need. In this case, letterforms can be created to exactly meet the desired effect. See sample.