Our Typography Process

Typography at its core is orchestrating symbols and language for impact. There are times when your objectives are best met with the use of impactful typography which draws viewers to your message. Because of its familiarity, creative use of type is powerful.

Typography can be created as a stand-alone element, as part of a logo design or integrated as one of many graphic elements in a communication effort. Here's how we approach the typography development process.

Step 1: Listen.

We'll discuss with you your overall communication objective and how the use of strategic typography may help you reach that objective. We learn about your company, your audiences and specific needs. We ask many questions to help us propose a work brief and estimate that best fits your needs.