Our Illustration Process

Whether illustration is created as a stand-alone element, as part of a logo design or integrated as one of many graphic elements in a communication effort, here's how we approach the process.

Step 1: Listen.

We'll discuss with you your overall communication objective and how the strategic use of illustration may help you reach that objective. This is where we learn about your company and how you want illustration to impact your audiences. We ask a lot of questions to help us propose a work brief and estimate that best fits your needs.

Step 2: Work Brief & Estimate.

Based on our initial conversations, we develop a work brief and estimate for your review. This gives you an overview summary, project assumptions, schedule, pricing and proposed deliverables. With your approval of the work brief, we get to work.